Marketing Automation Specialist #MMANE

Marketing Automation Specialist

Our not-so-secret sauce.

Award-winning, inclusive, Top Workplace culture doesn't happen overnight. It's a result of hard work by extraordinary people. More than 9,000 of the industry's brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can thrive as a Marketing Automation Specialist within the Marketing and Communications team at MMA.

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With 170 offices across North America, we combine the personalized service model of a local consultant with the global resources of the world's leading professional services firm, Marsh McLennan (NYSE: MMC).

A day in the life:

As a Marketing Automation Specialist within the Marketing and Communications team, you will be our Pardot technical expert, utilizing your deep understanding of both Pardot and Salesforce to deploy innovative solutions that enhance our marketing automation, personalization, and lead generating programs. You will monitor and analyze data to drive insights and optimize the performance of our marketing automation initiatives. Your expertise will be crucial in recommending and implementing solutions to enhance personalization and automation on Pardot forms, landing pages, and emails, as well as improving prospect engagement and conversion rates. Additionally, you will play a vital role in troubleshooting data synchronization issues between Pardot, Salesforce, and our client portals, ensuring seamless data flow and accuracy. Collaborating closely with stakeholders, you will work to understand their objectives and deliver impactful solutions that drive results. Additional collaboration with Sales Operations and Salesforce Administrators will be essential as you implement new capabilities in Pardot. Furthermore, you will provide marketing support to the Communications team, assisting with collateral production, responding to vendor solicitation calls and correspondence, and contributing to other ad-hoc projects as needed.

Our future colleague:

We'd love to meet you if your professional track record includes the following:

• 2+ years of experience in marketing automation and/or web campaign management.
• Dedicated hands-on experience with Pardot and Saleforce
• Experience using website content management systems, email marketing platforms, and social media platforms.
• Proficiency in the use of MS Office software (Outlook, Word, PowerPoint, and Excel).
• Outgoing, creative, and detail-oriented individual with high personal standards and a hands-on work style.
• Comfortable working at a varying pace, managing multiple tasks and deadlines simultaneously, adjusting priorities often, and handling frequent interruptions.
• Excellent verbal, written, quantitative, and interpersonal skills.
• Ability to exercise independent judgment and initiative within established guidelines.
• Strong attention to detail and excellent communication skills.

These additional qualifications are a plus, but not required to apply:

• Bachelor's degree, preferably in Marketing or Communications.
• Experience working with HTML and CSS for creating landing pages, forms, and email templates.
• Experience in building lead scoring and lead management processes that align Marketing and Sales.

We know there are excellent candidates who might not check all of these boxes. Don't be shy. If you're close, we'd be very interested in meeting you.

Valuable benefits.

We value and respect the impact our colleagues make every day both inside and outside our organization. We've built a culture that promotes colleague well-being through robust benefit programs and resources, encourages professional and personal development, and celebrates opportunities to pursue the projects and causes that give colleagues fulfilment outside of work.

Some benefits included in this role are:

• Generous time off, including personal and volunteering
• Tuition reimbursement and professional development opportunities
• Hybrid work
• Charitable contribution match programs
• Stock purchase opportunities

To learn more about a career at MMA, check us out online: http://marshmma.com/careers or flip through our recruiting brochure: https://bit.ly/3Qpcjmw

Follow us on social media to meet our colleagues and see what makes us tick:

• https://www.instagram.com/lifeatmma/
• https://www.facebook.com/LifeatMMA
• https://www.linkedin.com/company/marsh-mclennan-agency/

The applicable base salary range for this role is $45,900 to $97,900. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other wellbeing programs as well as employee assistance programs.

Who you are is who we are.

We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams.

Marsh McLennan and its affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.